How To Use Social Media to Promote Your Cause

November 28, 20120 Comments

So, you’re all pumped up after watching the movie How I Became an Elephant and you want to do what you can to help elephants around the world. But, you keep asking yourself, how…?

You’re actually staring at one of your most useful tools right now. Yep, your computer can help you make a change without leaving your house. Pretty cool, huh? The internet connects millions of people 24/7 and social media sites like Facebook, Twitter, and YouTube are great places to spread the word.

Here are some tips on how to get started. (Just remember to ask your parent’s permission before using any of these sites if you are underage.)

Use Facebook To Engage Your Friends in a Cause

1. Post a Status Update with a Link to the Blog
Think of a short and compelling update will grab your friend’s attention and make them click the website link. Explain why this cause is important to you and why you think they will be interested in the cause as well.

2. Make a Fan Page
Create a Juliette Speaks fan page and encourage your friends to like it. Devote this page to elephant rescue updates, YouTube links, and anything else you think is relevant information.

3. Create an Event
Create a virtual event for Elephant Awareness Day (August 3 every year) and invite all your friends. On the day of the event encourage everyone to post an update about elephant awareness and link to the website.

Use Twitter To Spread Awareness

1. Plan out your tweet
When you only have 140 characters to work with, it’s important to make each one count. Write out a few ideas before you tweet to the masses.

2. Follow Other Organizations
Keep informed on events, polices, and other topics by following organizations like PETA, Born Free, and other animal advocacy groups. Re-tweet posts you find especially compelling and encourage your friends to do the same.

3. Take advantage of hashtags
Using hashtags (example: #juliettespeaks, #elephants) helps your topics become more searchable to others interested in the same things.

Use YouTube to Help Tell Stories

1. Create a Channel
Watch this video to find out how you can get started on creating your very own YouTube channel. You can easily put content on your channel right away by creating Playlists of your favorite elephant videos on YouTube.

2. Use Original Material
Make sure you only post original videos you’ve produced yourself or ones that you have permission to post. Posting copyrighted materials can put your channel in jeopardy and YouTube can even shut it down.

3. Monitor Comments
Posting anything online opens you up to people with different – and sometimes negative – opinions on what you are doing. Make sure to have your parent or yourself monitor incoming comments for cuss words or other things that are not relevant to the video.

Have fun getting social!

Filed in: Advocacy TrainingAllCurriculumSocial Media

About the Author ()

Maggie is a former Tiger Beat senior staff writer who used to rock out with the Jonas Brothers and Justin Bieber in sunny Los Angeles before she decided to relocate to fabulous San Francisco. She has always been interested in animal rights and fell in love with elephants during her travels to Tanzania, Kenya, and Thailand.

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